WRITING FOR THE WEB

Reading on the web: what we know

  • Users scan
  • It hurts
  • Authenticity counts

Writing for the web: what we can do

  • Keep it to 50%
    Every word must fight to belong on your page.

  • Use clear language
    Learn and practice the techniques of Plain English. Be very aware of jargon.

  • Make your annotations meaningful
    Write links that don't have to be followed.

  • Know your users
    Be personal, not condescending. Test for usability, and incorporate feedback.

 

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